Taylor Swift's Record Label Pulled Catalog from Spotify So She Wouldn't "Embarrass" Fans
"We never wanted to embarrass a fan," Borchetta said during a radio interview with Motley Crue's Nikki Sixx. "If this fan went and purchased the record, CD, iTunes, wherever, and then their friends go, 'Why did you pay for it? It's free on Spotify.' We're being completely disrespectful to that superfan who wants to invest."
Even if it is, as Borchetta says, ultimately in the best interests of her fans, it has to be pretty beneficial for the label as well. In any case, the move certainly doesn't seem to be slowing sales down at all. Billboard reports that after selling 1.3 million copies opening week, Swift is poised to move over 400,000 more week two.