Avril Lavigne's "Hello Kitty" Music Video Receives Positive Reviews In Japan

Despite receiving criticism in the Western world, Avril Lavigne's new controversial music video for "Hello Kitty" has been greeted with positive reviews in Japan.

According to Billboard, fans in Japanese citizens see the video as a tribute to their homeland.

Hiro Ugaya, a Tokyo-based journalist has commented on the "Hello Kitty" video saying, "I assume that images of cultures outside of one's own in mass media are always different from the reality. When you're trying to reach the majority of consumers, images tend to be lowest common dominator."


Nobuyuki Hayashi, a Tokyo-based tech and social media expert has spoken out and stated, "Searches in the Japanese Twittersphere and blogsphere show that most of the reactions were favorable. The people who are blaming the artist for racism are non-Japanese … but most Japanese people are not taking it that seriously."

The video has nearly racked up 13 million views on YouTube.