Alter The Press!


ATP! Behind The Scenes: Stacie Sater

We recently sat down with Stacie Sater, a pop music publicist who works with some pretty cool names in the industry, like The Veronicas and Tiffany Houghton.

Sater dished on the best part of her job and what it takes to make it in the industry.

How would you describe your job to people that are totally clueless about the music industry?

My day-to-day work is never the same, which is most of the reason why I love it. It keeps me on my toes and I never have the same day twice. But, in general, I work with artists and managers and labels in helping their artists amplify what they have going on. I have to understand the artist and what they’re doing and where they want to go, and then I help them get that message out.

I like to take a little bit of a different approach; I like to showcase the artist’s personality because I think fans really want to see the behind the scenes and get to know the artists that they love.

But day-to-day, I usually do anything from calling outlets, sending out press releases, and helping the artists amplify that message to both media and the fan base.

What artists do you work with at Crowd Surf?

Crowd Surf has a huge roster, but I have my own within that that includes Jamie Lynn Spears, Ryan Cabrera, Tiffany Houghton, The Fooo Conspiracy, The Veronicas, and more!

What is the coolest part of your job?

Definitely being able to watch artists grow and helping them to achieve their goals and help them make their vision a reality. I like taking them on press trips and establishing and developing professional relationships to help them achieve what they want. It’s really fun to have those conversations and then watch them actually happen. It’s really gratifying when you get to be with an artist and see things play out because you get to see their perspective.

What are some perks of your job?

Well, I get to go to a ton of live shows and I travel to New York and Los Angeles a lot!

What’s the most unique thing you’ve gotten to do because of your job?

Well my first live concert was the Backstreet Boys when I was younger and I loved it. I remember that feeling of going to a live show that I really wanted to see. It lit a fire in me and made me realize that I wanted to be around music and see how things happened. So, in 2013, I got to work with the Backstreet Boys on their 20th anniversary event and my first concert experience really came full circle. I got to be around a band that really made me want to be in music and kept the fire lit.

What’s the best piece of advice you could give to people trying to make it in the music industry?

Learn as much as you can – be a sponge – and get as many internships as you can! What you learn at an internship is invaluable; ask questions, ask why things are done a certain way, and get a full grasp of what’s going on in that company because it could be done a different way somewhere else. The thirstier you are for that, the better off you’ll be; knowledge is power, so ASK QUESTIONS!

And finally, what’s one artist you would kill to work with and why?

Justin Timberlake. He’s a class act, extremely talented, and just an overall entertainer.

-- Caroline Hall

Alter The Press!