Echosmith Vocalist Sydney Sierota Signs with Wilhelmina Models
Signing with the agency on her 18th birthday for a double celebration, Sydney joins an elite roster which includes Coco Rocha, Robyn Lawley, Danielle Knudsen, Soo Joo Park, Cindy Bruna, Armando Cabral, RJ King as well as Ellar Coltrane and Nick Jonas just to name a few.
Wilhelmina Models will aim to continue raising Sydney's profile by securing modeling and endorsement deals in the fashion and beauty arenas, as well as seeking out editorial opportunities for the rising star. Sydney's already impressive editorial credits include features in Seventeen Magazine, Nylon, and music bible Rolling Stone. Currently, the 18 year old California native can be seen in Teen Vogue's May 2015 issue as one of seven artists who are shaking up the music scene and in ELLE's June 2015 'Women in Music' issue.
"We are so pleased to represent Sydney as she has incredible talent and will be a great addition to Wilhelmina," says Alex Vaickus, CEO of Wilhelmina Models. "Her recent features show the potential that she has in the beauty and fashion space, and we look forward to helping Sydney grow her brand."
"I am thrilled to be able to dive into the beauty and fashion world at this point in my career. I've been blessed to be able to see the world with my music and now I want to show everyone this other very important side of who I am as an artist," says Sierota. "I've found an incredible partner to do just that in Wilhelmina."
While Sydney is being recognized for her feminine-yet-rocker style and beauty, the singer is best known as a member of Echosmith alongside her three brothers Graham, Noah and Jamie. Signed to Warner Bros. Records, the LA-based siblings are best known for their infectious Double Platinum single "Cool Kids," while new single "Bright" is quickly climbing the charts. Echosmith will continue their world domination with sold out tours in Europe and the U.S. for the rest of the year.
"The Wilhelmina management team is thrilled with the opportunity to collaborate with Sydney to build her presence in the world of fashion. She is a phenomenally talented young woman blessed with an undeniable beauty and we believe she is the face of the future… where fashion, music and style intersect," states Roman Young, Director of the Women's Division at Wilhelmina Models.